THE STANDARD

Use AI responsibly.

AI now writes, designs, and ships work almost everywhere. Most of it is undisclosed. I think that is the wrong default. If AI helped make something, the people reading it, watching it, or buying it deserve to know. That is the whole position. Here is how I hold myself to it.

I tell you when AI helped

Anything I publish that AI helped produce says so. Videos, articles, images, code. You should never have to guess. In my case there is nothing to guess: AI assists in 100% of my workflows.

A human writes, directs, and approves

AI assists; a person decides what gets made, what it says, and whether it ships. Writing, creative direction, and design judgment stay human.

A human is accountable

If something I publish is wrong, that is on me, not on a tool. I check claims against original sources, not AI summaries of them.

Client work stays in client systems

I build inside your accounts and your tools. Your work stays yours.

I recommend the same standard to everyone I work with

When I build a system for a client, I show them where AI acts and where people decide. Disclosing that to their customers is the responsible move, and I say so.

ON OUR VIDEOS

“Made with AI assistants. Directed by humans.”

That is this page, in seven words. You will find it on every video I publish.

Deciding how AI should work in your business?

That is the conversation I have every day. Start with the free weekly manual, or talk to me about your setup.

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A Praxis standard · in effect since August 2026